The Israel Ministry of Tourism will begin its ten-week media campaign targeting the Christian market on Oct 18 and will run through Dec 26.

According to a news release from the Israeli Ministry of Tourism, advertising will focus on reaching Christian leaders as well as Christian consumers via print, online, TV, and radio and outlets in both the United States and Canada.

“‘Visit Israel – You’ll Never Be the Same’ quickly and accurately captures the personal impact of a trip to Israel,” said Haim Gutin, Commissioner for Tourism, North and South America, speaking in a news release

He added, “It is the essence of what is motivating record-breaking Christian tourism to Israel.”

According to the news release, the hallmark of the “You’ll Never Be the Same” brand is that a trip to Israel is safe, affordable, and transforming. It is this promise of a life-changing experience that is the cornerstone of all marketing communications inviting Christians to visit Israel.

“For Christian travelers to Israel, the single greatest comment heard is the spiritual change that they experience,” said Gutin in the news release.

He continued, “Israel is the land of the Bible. There is no other place like it on earth! There are many enjoyable vacation destinations in the world, but only Israel connects you with the roots of your faith in a way that is truly life-changing.”

ANS